Flash Methods For Improved Search Engine Rankings
Regular wisdom says that if you use Flash in a website online it should harm your search engine placement. That is due primarily to search engines having a tough time to index Flash content. However with a bit of ingenuity we are able to use that very downside to our advantage.
Let’s first take a look at how search engine indexing could cause you issues in your internet site.
Most websites are built up of menus and context areas. The menus are continuously textual content based mostly, making them simple to replace or change. The content depends on our writing creativity. Each of these can lead to search engine indexing trouble.
Search Engines look through the textual content on your pages, menus in addition to content and they create their index on what they find. To this point so good. However just how do the various search engines do this? They can’t look at your page and decide which is the primary content area visually, so that they simply begin on the top of the code and work down.
If your site follows the usual sample of a navigation bar on either the top or down the left facet of the page and uses a desk structure to achieve this, then your whole nav bar will be read and listed earlier than your essential content material area. If your web site has quite a lot of variation then this shouldn’t be a problem. However what if your web site is focused on one topic and your navigation bar tends to repeat phrases? For example you’ll have a site that sells watches and your nav bar could read like this: Men’s Watches, Women Watches, Sport Watches, etc. You may see how straightforward it is to repeat that phrase Watches.
Engines like google like to present factors to sites that comprise precious content material that is simply categorized and recognizable to visitors, but in addition they take away factors for key phrase spamming. In the above Watch example, the nav bar might easily trigger your page to be listed as a keyword spammer.
Here is the first Flash Trick to improve your ranking. Create the navigation bar in Flash. This manner all these repeating words are now hidden from the search engine spiders. As an additional benefit the code taken up by the Flash will in all probability be less than the code used within the text based mostly nav bar. This will assist the search engine spiders to give attention to the primary content area of your page.
Let’s now take a look at another widespread downside with search engine indexing. On this instance contemplate a shopping website selling the same watches as in our earlier example. Each watch web page may have an outline of the individual watch, and that’s fine. But every web page might also have “boiler plate” textual content as well. There may probably be a standard description for a particular watch brand, or probably guarantee or shipping data included on the page.
Another pink flag that goes up for the search engine spiders is textual content repeating from page to page. The extra distinct each web page is the extra doubtless the various search engines will consider the textual content as relevant. If there may be an excessive amount of repeated text, the various search engines might even drop all the pages that they consider have duplicated text. Not a good situation, particularly should you don’t want to be compelled into creating fully authentic textual content for each page in your site.
Here is Flash Trick number two. Keep all the distinct content in your pages as html textual content and convert any repeating textual content areas into Flash information which can be positioned into the pages. This manner, only the distinct text is seen to the major search engines and your repeating text is hidden within the Flash file. Any textual content that you simply tend to repeat from page to page is a major candidate for the Flash treatment.
So have a look by means of your web site. Do you could have textual content menus that use repetitive phrases? Do you employ boiler plate text, or have repeated textual content areas on several pages? If so you need to let Flash’s disadvantage of being search engine unfriendly become your benefit on making a search engine pleasant site.
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