The Newest Job On The Market : The Email Marketer
The hottest, most trendy career on the market today has to be – sure, you have got it – an email marketing expert. Which means you are aware of the career name but are you aware exactly what the position involves, what knowledge you require and just how it fits right into our ever-changing market place? It is likely you don’t and that’s common – everybody has heard about an ‘email marketer‘ or email marketing but no-one really knows what kind of work an e-mail professional devotes his or her day to doing. The term is bandied about by so named ‘new-age’ thinkers and even from time to time by heads of government, however it is generally used in the wrong context and the wrong scenario as in: “Right we shall talk to our email marketing expert to send you the details of our proposal”. An email marketer can be so much more than just a secretary or even a private assistant – it’s really a specific job niche that has grown with the development of social networking along with the international village in which we now reside.
An email marketer must be constantly on the ball and up to date with popular online marketing techniques and have a thorough knowledge of putting them to use to get the best results via the internet. Common sense says that to survive and thrive in the cutting-edge, world wide web-controlled international market place, fresh, contemporary thinking needs to survive. The surprising thing concerning the duty of an email marketer is that you must have a talent for creating copy and content material so that the recipients would like to know more at the outset of your email – you have to come up with an appealing heading or perhaps a ‘hook’ so they do not glance at the start of the email you have prepared and after that finding it reveals nothing of interest for them they close it. A little something has to distinguish your email from the myriad of junk mail one constantly finds in one’s mailbox.
Two of the crucial changes that have happened in the last couple of years in the online marketing industry are the massive surge in the popularity of social networking such as Facebook and Twitter. In August 2011, Facebook had around Seven hundred and fifty million users with Twitter coming a tight second followed by LinkedIn in 3rd place. Part of being an email marketer is understanding ways to get the maximum benefit from these websites through news feeds, fan pages, liking company websites and other specialized methods. These social media can probably achieve in one day what you could hardly ever achieve in a month of labor.
So, in a nutshell, let’s summarize a few of the characteristics an email marketer needs to have. Ideally he or she ought to have an appealing combination of the following abilities:
Know-how to separate your data bank into market groups so that you do not target the wrong people;
Know your particular industry-related marketing tools inside out so that you can separate the content material of the message and manage the lists effectively;
Make your electronic mail expertise the discussion of your organization while you look into how you can boost other departments.
With this know-how and more persistent studying of your position within your company, you, as an e-mail professional can turn yourself into a very knowledgeable and popular professional prospect for a top job in an overseas corporation. Good Luck!
Electronic Mail Marketing Management
Email marketing management symbolizes a vital part of any kind of company promoting effort depending on email campaigns. How does marketing with email performs? Initial of all, you’d probably want a site with opt-in functions. This means that every time guests wish to join in your e-newsletter, they leave behind their email handle using the opt-in characteristic. They are then immediately incorporated to your address listing, and they regularly get information on your items or services. Click here to read more on foreclosure process in california.
What this means is the checklist of acquaintances grows larger and larger with every single customer. Exactly how then, could you keep up a correspondence with each one of these individuals? First of all, email marketing management requires the use of the specific software package which will help the enterprise operator target the different categories of clientele one by one and proficiently. Using a excellent email marketing management system, you could deliver your newsletter in a very personalized format to various groups of contacts. Click here to read more on this topic.
However, creating a news letter and mailing it to prospects represents the first action of a significantly a lot more complicated approach. Then you definitely must preserve track of the email marketing campaign, in its several particulars. Thus, you should keep track of the reaction rate in your emails, and obtain full reports on bounce-backs and unsubscribers. Every single very good email management plan consists of features which cover these types of overseeing and tracking projects. Read more articles on this topic here.
The email marketing system would furthermore up-date the mailing record using the new clients, in addition to inquire for that customer’s permission to delete the unsubscribers. Help make certain you set the options that happen to be most beneficial to your organization form so that you make the top of this sort of a computer software resource. Manual adjustments are often more effective given that they allow the human users to determine the parts in which they want to carry out the jobs by themselves.
Following, checking and reporting capabilities can also be significant factors of email marketing management, as they let the user to determine the places where intervention is necessary. You’ll reap the benefits of this sort of software settings when examining the success of the email marketing campaigns. Figuring out possible weak spots allows speedy intervention and correction to ensure you could enhance the results of your marketing campaign that you just perform in the email.
Don’t make investments in an email management computer software with out examining a demo version. Besides fees, there’s also a problem of compatibility using the system you’re making use of. Many applications just never work properly together given that they have any contradicting problems. You don’t desire to find that out right after you have already paid for email marketing management programs.
For Those Who Have Not Begun Constructing Your Own List Just Yet You Really Need To Begin Right Now
Creating a list is one of the most important things you can do in order to help create a successful business and anyone that has been an Online marketer for a while already understands this. However for those of you who are fairly new to Internet marketing, this is certainly something you’ll learn. Just about every Internet marketing website you go on discusses the significance of list building. In this short article we will attempt to clarify why this is so important and additionally give you a few guidelines to get you started.
The Reason Why Is List Development So Fundamental
List building truly can become the corner stone of your online business. As a case in point, let’s assume you market weight loss cookbooks and you distributed one about low fat food preparation to someone. If you actually had a system in place, when they buy your book they would instantly be signed up to your mailing list or e-newsletter, this way you can mail out informative newsletters and promote other cookbooks at the same time. Because this person already bought one product from you, you know they are a buyer and more liable to purchase other products from you in the future provided that they are about the same subject.
At this time we will focus on someone retailing an e-book that shows people the best way to do their own arts and crafts in your own home. You can setup an email list of people which are interested in arts and crafts, you can get them to join for free by offering them a new hobby that they can do every week. Then in that same exact email you should have a link directed to your arts and crafts guide, which will make you more sales.
Many people don’t understand the benefit of a list, every successful Internet marketer will tell you that each one of your list members are actually worth $1 a month. So let’s say you end up building a huge list of 5,000 people who are all interested in one type of niche, your list should be earning you about $5,000 each and every month.
Just How Do I Develop A Subscriber List
So that you can build your own list you will need a small amount of things, if you need to do it right. You must have your own web page, so you can build your name recognition. You will likewise need to get yourself some sort of auto-responder, you don’t have to purchase a software that transmits the emails from your domain, you can utilize a service like Aweber. And finally you really should have some type of product that you can give to people to get them to subscribe to your list.
The moment you have these three elements you’re all set to go. We will use the arts and crafts as the example yet this is the same for any niche market or product your advertising and marketing. You will have to build a very simple page on your new website that offers anyone the free gift, you can find free programs to assist you to build the squeeze page or even a lead capture page. On this web page you will also have your online form from your auto-responder so that people may sign up in order to obtain their free gift. Once these people enter their data and click the submit button, your auto responder delivers them an email instantaneously to have them verify that it was their email address that had joined. By clicking the weblink they are verifying that they want to receive emails from you, and once the link is clicked you can even have them redirected to the page where they should be able to download their product or services. And that is really all there is to it. Each and every time you give away one of your products and solutions you get a new person on your subscriber list that you can promote to for years and years to come.
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You're Going To Learn That Email Marketing Is An Effective Way To Make More Money
You will have heard the familiar line that goes, the cash is in the list. It is as a minimum in part right. However , if you'd like long term business success, you'll need to build a respondent autoresponderlist. Today, you will observe that a large amount of people are subscribed to diverse e-mail lists rather than how it was during the past when receiving e-mail was something out of the ordinary. In this new environment, you have to be special to stick out from the remainder of the web crowd.
Those long term marketing experts with large mail lists may not understand the need to work as hard to experience success. On the other hand, if you are a new online marketing pro or simply looking to be more lucrative with your email marketing, you have to study the trends that work in the prevailing marketplace.
Do not forget that the folks on your e-mail list are far more than faceless people. They folk care about the same life fears that you do. If you attempt to capitalize on folk simply to earn money, don’t anticipate to attain long-range results. In all likelihood you are subscribed to 1 or 2 e-mail lists. Which e-mails are you more likely to open and read and which of them go directly to the recycle waste bin? What's your standards for deciding if you should pass the time reading a particular e-mail? Is it as you see that person as fair and moral?
You can keep in contact and build relations with your clients in countless ways. You can use the manner by which people employ social media for communicating and observe your mailing list building efforts pay down in a way. In many ways, this is a two-way form of virally building up your reputation online.
You are able to add many readers to your email list by creating good relations with folk you know on Twitter and Facebook. You can similarly discover that a considerable number of their friends and proponents sign up to your list on their advice. Similarly, if you direct folks from your list and your internet sites to your social network pages where you can publish notable content, this may similarly cause a viral effect. This is relationship selling at its best and shows how it's possible for you to create a actually respondent list.
You may not know this but the open rate for emails has been decreasing all the time. Obviously it honestly does not matter what is going on with other people mails, you just want to get yours open. If you put in that first effort and continue to work from the position of offering client value, your mails will be read. If you want to make absolutely sure your mails get open, make sure you are not bombarding your list with sales letter after promotional letter. Making money with amail list is reasonably possible you just need to look after your list.
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Email Marketing Deliverability Guidelines
The largest impediment for most email marketers is usually message delivery. Messages which are both blocked or sent to a ‘junk’ folder by the ISPs (internet service suppliers – who manage incoming mail for their account holders) is a significant waste of marketing resources and straight affects a company’s backside line. To totally maximize e mail delivery, you will need to perceive why supply can be a drawback and what impacts delivery.
The following guide is designed for entrepreneurs who wish to higher perceive the challenges of electronic mail advertising, and need to profit from utilizing the ‘best practices’ outlined by the e-mail industry.
Why delivery generally is a downside
Right now, professional email makes up a very small fraction of the full email quantity obtained by ISPs. One of the major priorities of ISPs is to protect their account holders from unwanted email. The ISPs are spending a lot of time and resources to ensure unwanted messages don’t get delivered, and from the next statistics you’ll be able to see why:
In 2002, 25% of the full mail volume obtained by the ISPs was thought-about spam
In 2009, 95% of whole mail volume received by the ISPs was thought of spam
For the reason that ISPs are often instances implementing new technology, authentic email entrepreneurs can sadly find that their messages have been flagged as spam, and should not being delivered to record members. The good news is that ISPs acknowledge the distinction between reputable and non-official e mail marketers, and they’re almost at all times prepared to work with reputable marketers on improving deliverability.
What impacts delivery
There are primarily four variables that impression e-mail delivery:
1) The quality of the marketer’s listing of e-mail addresses is extremely essential! The perfect state of affairs is to ship emails only to a clean record: An inventory with minimal invalid addresses; each tackle on the record has requested (opted-in) the sender’s message; and the list has been mailed to regularly.
Make sure that the following has been achieved – particularly when switching to a brand new e mail marketing answer:
All addresses that have previously bounced as invalid or nonexistent aren’t mailed to again.
All unsubscribe requests are honored and never mailed to within the future.
Role account electronic mail addresses aren’t mailed to. Function account addresses are electronic mail addresses that usually don’t (or not often) subscribe to mailing lists. Examples include abuse@, admin@, billing@, data@, jobs@, news@, postmaster@, gross sales@, assist@, and webmaster@. A majority of these addresses are usually harvested directly from websites.
At all times know the direct supply of any e mail addresses added to your mailing list. Many poorly maintained lists include spam trap addresses. A spam entice is an e-mail deal with that exists solely for the purpose of luring in spam. The trap is to have addresses that are not used for communication (so they would never opt-in to a mailing record) readily available to entrepreneurs who buy e-mail lists or harvest electronic mail addresses from the web. Once the spam lure is sent to, the ISP or fame monitoring service presumes the marketer just isn’t utilizing reliable checklist constructing practices. The presence of even one spam lure may cause major supply problems. The one solution to forestall the presence of a spam trap handle is to only mail to addresses that have directly opted-in to the actual record that is doing the mailing.
There is no such thing as a list of identified spam trap addresses. They’re all the time kept secret, so removing them will be difficult. The removal process consists of building a brand new list with addresses that have both opened a earlier message or clicked on any link inside a message (spam trap addresses won’t ever open a message or click on on a hyperlink inside a message), after which re-opting-in every remaining member of the list.
Sending to a purchased or rented listing will virtually all the time lead to poor delivery. Listing vendors promote or lease the same lists to quite a few individuals, so complaints will likely be excessive and open charges low.
2) Email content and design also play an essential function in message delivery. Message design should have an expert look with the sender’s brand clearly and shortly identifiable. The content material has to be relevant to the individual receiving the message, and the message needs to be offered in an organized manner. Make sure that the subject line matches the content material and its purpose. And lastly, the ‘from tackle’ needs to be recognizable by the recipient.
3) Spam complaints are the following necessary factor in electronic mail delivery. ISPs monitor complaints very carefully, making this the primary cause why emails is not going to get via to major ISPs.
What is a criticism?
A criticism is generated when somebody who has acquired an e mail reports it as unwanted, unrequested, or for whatever motive considers it as spam. Many ISPs corresponding to AOL, Yahoo, and Hotmail make it very easy for their account holders to report a grievance with simply the clicking of a button.
Major ISPs now have a reporting mechanism known as a Feedback loop. The member, who would not know you as a sender or does not want your message, simply clicks on the Spam or Junk button, after which the ISP communicates this again to the Email Service Provider (ESP).
An email marketer’s criticism fee wants to remain below 0.1% – that’s only 1 grievance per 1,000 messages despatched to any single domain. Higher complaints can result in supply problems.
Causes for complaints are fairly straightforward:
Message was not requested – Only ship to people who have straight requested your mailings
Poor subject line or unfamiliar FROM identify – Don’t try to trick somebody into reading your e mail
Irrelevant Content – The consumer is not all for what you’re sending
Long lag in communication – You haven’t emailed your record in a long time
Excessive email frequency – Sending too many emails in too quick a period
4) Your sender status as an electronic mail marketer has now become a key issue for successful deliverability.
Electronic mail filtering is designed to stop the unhealthy emails and let the nice ones through. So you probably have a popularity for sending respectable emails, then your emails will get by to the inbox. Repute is predicated on two areas: your organization and the domains associated together with your firm, and the IP addresses used to send your emails. Building a great sending status takes time, and the one solution to construct it is by sending only respectable emails and following these greatest practices: Ship respectable emails to scrub lists and do not get complaints.
Recipient engagement has a huge impact on a sender’s reputation. Engagement is measured by certain actions a message recipient takes that present the ISP whether or not the message was wished or not.
Constructive engagement:
Recipients are marking the message as ‘not spam’ if it goes to the spam folder
Recipients are opening messages. The ISPs know if any message has been opened.
Recipients are clicking on the links within the message.
Recipients are including the sender’s ‘from deal with’ to their contact list.
Adverse engagement:
A excessive share of recipients are hitting the spam button to register a complaint.
A excessive percentage of messages are being deleted with out being opened.
A low open rate
Following the following tips will give your message a greater likelihood of not only being delivered to the meant audience, but also absorbed by the folks with whom you need to connect!
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Keys To Creating Email Subject Lines That Convert Well
Email marketing is an important part of any online business, as this is what enables you to connect with your customers and prospects on a regular basis. When you send out email messages, your response will be determined by quite a few elements -how compelling your copy is, whether you have a strong call to action and many other things. You must, however, first focus on the most basic factor of all -getting people to open your message and read it rather than sending it into the trash! That’s why it’s premature to even think about the body of your email message until you’ve taken care of the subject line. So how do you really create subject lines that get noticed? You’ll find that these pointers will help: This article will help you understand more about http://www.robselaney.com/freebie-jeebies/freebie-jeebies-review.
Spam filters can be a pest to list marketers, and the best thing you can do is discover which words are the “trigger words” for spam filters. Be totally sure that you run your emails through the courtesy spam filter that is conveniently provided by any of the regular email list managers IM marketers use. You can also very easily and quickly check your emails by sending a dummy email (test) to your various email accounts.
If you want to find out how people feel when they read your subject lines, email your messages to your own inbox. When you see the message, forget that you sent it yourself and honestly think about what kind of reaction it provokes. How does this subject line impact you? Is this something you’d actually want to read? Hit the delete button? Pass right over it?
Come back to it later? Your own response can provide you with helpful clues on whether or not your subject line is good as it stands. Therefore, make sure you check out the following, The Diet Solution Program Review, prior to you making an effective decision.
Your subject lines will be more interesting if they reflect something that your subscribers are currently concerned with. You want your emails to be timely, not outdated, so think of something that has relevance today.
Can you think of a subject that will cause your readers to immediately open up your message to see what you have to say about it? You don’t necessarily have to come up with a subject line that’s totally original or amazing, but as long as it’s important to your audience right now, it can be successful.
Email marketing can be a great asset to your business, but only if you learn to master the fundamentals, such as writing a subject line that arouses the reader’s interest. Every aspect of your email marketing campaign can be improved by giving more thought to your subject lines -as more of your messages are opened, you have a better chance to make more sales as well. Try these suggestions for yourself and see how much difference they can make to your email marketing efforts. I’ve discovered that tips mentioned in this article are beneficial to Commission Siphon X.
Email Marketing – Why It Is Cost Effective
Companies have many divisions that help the cogs run smoothly. One of these divisions in most companies is Marketing. How can you get the word out about your product? This is where Marketing and the advertising world come in handy. Many different companies utilize radio jingles, television commercials, mailing fliers, and print media to get the product noticed. And these mediums were standard for the last 60 years until the proponent of the Internet and electronic mail became common in the late 1990’s and early 2000’s.
Email marketing has gotten a bad rap in recent years due to aggressive spam mailers sending mass emails out to consumer lists. But permission email marketing is the one avenue that most retailers and companies utilize to this day. By its own term, permission emails mean just that. The customer is agreeing or permitting you to send them adverts and messages. The customer has a way to “opt-out” if he or she does not want to receive these messages anymore. And in doing so they automatically get taken off the company’s subscriber list.
This has proven very cost-effective when compared with the old ways of marketing. One big way is the ability to track how many email subscribers order a product upon receipt of email. This is a great way to check on your return on investment compared with mailing flyers and wondering how many buyers actually got the flyers. Another way that emails work best is tailoring your messages to what your consumer is interested in. This is fairly simple to do with a computer and internet access, not so simple when dealing with print houses and mailing companies.
The email market has become part of the lexicon of being “online,” over 50% of internet users send or check their email every day. There’s a larger group making use of email marketing versus people who routinely throw away mailers and fliers. The money spent on marketing via email over the old ways is also drastically cheaper. This has been proven over the past decade as the most “direct” way to market a product to an end user. Both customer and retailer are the winners in this scenario. The customer receives news and adverts on products that they like or have an interest in. The retailer has a low-cost and direct way to reach their customer and maintaining the customer base.
The days of expensive television commercials and pricey radio jingles are still around, but it’s a dying breed. More and more companies are gravitating towards the internet when it comes to advertising and marketing. The visual aspect of a commercial cannot be denied; commercials are great at nabbing customers. The Burger King adverts of the past few years and some of the adverts in the 1990’s for Little Caesar’s Pizza are both great examples of television marketing at it’s best. But when you break it down to dollars spent and customer tracking, television marketing runs far behind the email marketing world.
Creating Email Subject Lines – The Right Way To Do It
Marketing via email is one of the proven and favored tools for successful online marketers, as this is the only way you can contact your audience whenever you want and present them with your offers. An effective email marketing campaign must have several important qualities, such as ensuring that your offers are appropriate and interesting to the people on your list and that your copy is persuasive. But again, all of this will only work if you get your prospects to open your email in the first place! Just as you must capture your prospect’s attention in a sales letter with your headline, so in an email message you must use your subject line to make them want to read further. The question is, what are the qualities of an effective subject line? In this article, we’ll explore this question. This information will help you understand much more about Choose Income.
The first challenge is making it to the inbox, and that means you need to be aware of a few things regarding spam filters such as the words to avoid. Be totally sure that you run your emails through the courtesy spam filter that is conveniently provided by any of the regular email list managers IM marketers use. You can also very easily and quickly check your emails by sending a dummy email (test) to your various email accounts.
Most marketers don’t put themselves on their own email list, but this can be a good way to gain insight into how your subject lines and your entire emails read. This allows you to look at your own subject line in a new light, and decide if you’d actually open such a message if someone else had sent it. What are the thoughts that you get when you read the subject line in your own inbox? Does it make you want open it and read it? Delete it? Move on to the next message?
Somewhere in between? This will give you a fair idea as to what changes you would need to make to ensure your subject line is more effective. Therefore, make sure you check out the following, CB Doctor Review, before you make an effective decision.
Your subject lines will be more interesting if they reflect something that your subscribers are currently concerned with. You want your emails to be timely, not outdated, so think of something that has relevance today.
What issues pertaining to your niche are hot right now, and can you create a subject line on one of these? When you’re aware of what your subscribers are thinking about right now, you can tailor your messages and subject lines in this direction.
Creating responsive emails for your campaign is all about understanding the core of online marketing; your subject lines are just like the title of your article or the headline of your sales copy. The subject line may not seem like a big deal to you, but rest assured that it’s one of the keys to the success of your entire campaign. As you learn to write more effective subject lines, you’ll start to see better results from all of your email broadcasts. I have found that tips mentioned in this article are good for http://thedietsolutionprogramt.com/the-diet-solution-program-review.
What to Do and Not to Do in Building Your Business
Yes, there are guidelines to success in any type of business, whether you own the product/service, are an affiliate to a business or working with a multi-level-marketing company.
In all cases, DO:
1. Work towards becoming independent. Yes, follow leaders and learn from them, but afterwords, you want to become that leader yourself.
2. Be diligent in growing your abilities. Put your cash, not just towards advertising, but also towards training. Learn marketing systems, yes, put your attention on Self-development.
3. Do your analysis. Make sure that the business you have found has the ability to make the type of cash you want. What’s your video marketing? Are they laying out money on what you have to offer.
4. Focus daily on income producing activities. Reading emails may join the work, but marketing is vital.
5. Concentrate on 2 or 3 marketing systems that you like and are goo at. For example, video marketing, article marketing, Pay-per-click, Email marketing. Learn all you can and become the expert in one before you move on to others.
6. People buy from folks that they know like and trust. Become that person.
7. Ask yourself this question. Why are you doing this? Motive is essential to success. Dig deep. Making more cash would possibly not be the solution..
8. Set realistic goals, weekly, monthly, quarterly, and per year. Hint: You may commence with the day. Look at 4 again.
9. Just DO IT.
NO NOT:
1. Expect somebody else to do the work for you.
2. Spend time with negative people. Your income will be the average of those people you spend the most time with.
3. Waste your time on “uncoachable” individuals.
4. Stop sponsoring if you are an affiliate or in an MLM, nor stop improving on your goods if you're the owner.
5. Stop helping people.
6. Stop believing in yourself, that you can do it.
7. Use words like, try, maybe, should, but & might.
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Why Your Business Cant Ignore Email Marketing
Everyone in business understands how competitive the market is and the challenges they encounter in trying to market themselves to potential clients. Those who have relied on traditional forms of print marketing be it mail inserts, fliers what have you are now learning the hard and expensive lesson that print does not have the penetration it once had.
With the Internet permeating all facets of life many people are looking for ways to find great deals online and any business without a web presence is really missing out an opportunity. There are a wide array of was to market to people online however choosing the one that is most effective requires some insight and planning.
Some people are big proponents for pay per click advertising however that can become pricey so in the aim to maximize results without selling the family farm many savvy business people are relying on E-mail marketing as a pillar of their online success.
Long before the Internet became rich with streaming video and face to face video conferencing the primary tool of the Internet was E-mail. It was a way for people to communicate with each other without using costly telephone or postal services. It created a manner of collaboration beyond borders that has never been realized.
The challenge with E-mail was how to leverage it as a tool for commerce and entered the idea of E-mail Marketing. There are two primary channels of E-mail marketing black hat approaches which involve spamming peoples inbox. Spam is the term given to unsolicited E-mails being sent to individuals. Spam has costs many Internet Service Providers a great deal of time and frustration as it takes up bandwidth and space on servers that could be used for other applications.
To the end user Spam is a nuisance as a lot of time is spent reviewing messages trying to determine whether or not this E-mail is relevant to you.
The other form of Email marketing service is using white hat approaches where messages are sent to potential clients who have “opted in ” to receive communications from the sender. This is also known as Can-Spam compliant. Any E-mail marketing solution must provide Can-Spam compliant solutions as many ISP’s clamp down on those who flaunt the rules.
A major reason why E-mail marketing is relied upon is you can actually gauge the responsiveness to a particular E-mail. With print or other forms of media you never really know for certain how many individuals actually read your material, the best option is guess. With E-mail marketing you are able to get reports on how many people actually opened the message compared to how many simply deleted it. As an added benefit for tracking purposes you could add a special link in your message so when a client clicks on it and it leads to a sale you are able to establish metrics and then fine tune your approaches to maximum those conversion rates.
With the costs of E-mail marketing so low it would behoove anyone to take advantage of it.